Insert ads in calls and boost your branding.
New mobile technologies provide countless ways in which to bring marketing tools directly to consumers’ hands. Mobile Marketing is strongly focused on smartphones, but there are other services that can address every phone user and allow corporations to design powerful Mobile Marketing Campaigns. In call advertising is one such possibility.
VoiceSponsored allows you to introduce a small advertisement when a phone call is established and before the parties involved begin their conversation. Subscribers to the service are screened and selected according to the advertiser’s criteria and they will listen to the ad before starting their conversation typically in exchange for free or reduced rate airtime minutes or text messages. The business model is flexible and allows many options from which the advertisers can choose.
When communicating with potential clients, an SMS is not enough as it has many limitations: the number of characters, restricted ways to communicate emotions, and you can never be sure whether your clients receive your short message or even if they will read it. Send your voice messages to your entire customer base, no matter which kind of phone device they use.
Rules targeted campaigns
Another great advantage of VoiceSponsored is that it allows the delivery of specific marketing messages based upon chosen criteria. These criteria, which use additional service logic, can leverage location and other user attributes to select a custom announcement from a range of ads, which can then be transmitted to the target party. After the announcement is played, the target party will get connected to his/her desired destination.
VoiceSponsored is based on Almira Labs’ Graphical Rules Engine, which can process multiple campaigns simultaneously. The administrator can define the actions that will trigger the call, such as free SMS, free minutes, etc. Once the criteria have been applied, VoiceSponsored searches for the best content suited to the customer’s needs. Additionally companies can define their content based on the user information stored in the system.
More success, more sales
- Increase your sales potential: Gain access to any handset and subscribers who want on-demand content.
- More effective campaigns: Launch fully customized campaigns with different targets, segments and triggers.
- Cost optimization: Cheaper than traditional methods to increase ROI.
- Time optimized: Establish delivery schedules to maximize impact.
- Control your success: Monitor progress and control costs with an service analytics.
In call advertising promises to be the next wave of mobile marketing. VoiceSponsored allows you to deliver sponsored calls to your subscribers simply and efficiently, opening up a whole new channel for marketing communications.
Targeted marketing to a receptive audience
It’s a simple idea that allows operators to access a new revenue stream and provide rewards and value added services to their subscribers at the same time.
Subscribers to the service are screened and selected according to the advertiser’s criteria and they will listen to the ad before starting their conversation typically in exchange for free or reduced rate airtime minutes or text messages.
The business model is flexible and allows many options from which the advertisers can choose.