The BrainPhone Store is a unique marketplace with services that can be accessed by anyone. Over 6 billion phone devices are used worldwide. However, access to the vast amount of available apps has been limited to certain operating systems, specifically smartphones. Currently, only a quarter of all subscribers worldwide use smartphones. Even with the meteoric adoption of smartphone devices, many analysts agree that adoption will only top 50 percent by 2016. The BrainPhone Store is focused to enable mass usage of these smartphone-type applications, regardless of the device.
The BrainPhone Store bridges the gap between advanced communications apps and non-smartphone functionalities by offering a single place for all phone users to access voice-based value-added services and benefit from better communications. The BrainPhone Store provides a broad catalog of advanced features, such as sending emails or posting in Social Networks from every phone, just by speaking through the phone. No Internet connection is required.
The BrainPhone Store incorporates an expanding number of apps that allows users to perform various functions. For example, individuals can call a number and leave a voice message, which will then be embedded as an audio attachment in an email address. People can stay connected with social media and share messages and postings in their Twitter and Facebook profiles. And consumers can access QR codes just through their voice interface. The BrainPhone Store is the next generation of voice communication that is perfectly suited for all demographics, in any location.
The BrainPhone Store offers subscription-based services for telecommunications and network services providers, which result in higher ARPU, and enhanced customer satisfaction. Operators don’t need to invest in any infrastructure or specialized technology. It is a cloud-based solution that enables operators to offer services from the catalog “out of the box.” The BrainPhone Store can even be white-labeled to maximize operator branding and compete more effectively with smartphone-specific apps stores.
For developers, the BrainPhone Store provides an excellent opportunity to bring their services to any phone device, including access to functionalities that have traditionally been part of the network. The BrainPhone Store provides a commonly used API, allowing developers to easily connect their applications with billing and provisioning.
The BrainPhone Store is dedicated to the following two main target groups:
Almira Labs’ device-independent approach caters to every phone user who is interested in having their personal web services always in reach. The company philosophy is to develop value-added phone services for everyone, by leveraging the common denominator for all devices—voice. For this reason, all of Almira Lab’s mobile services are based on a voice-driven guidance, which facili7ptate a barrier-free access to all, regardless of their technical skills and the devices used.
Moreover, the focus on voice enables a unique advantage, especially to visually impaired users who can now overcome the barriers of access to other information and communication platforms. Almira Labs’ ever expanding product portfolio offers services for both professional use and leisure, catering to the individual needs of each user.
The BrainPhone Store caters to different types of business clients. A wide range of enterprises can implement different innovative services. Almira Labs’ cloud-based services enable organizations to initiate massive mobile marketing campaigns ad-hoc, and having to pay only for those received messages, while also eliminating the need for extensive infrastructure and development resources.
Additionally, Almira Labs has designed The BrainPhone Store to be white-labeled by mobile operators and service providers, giving them the ability to adopt the entire catalog of voice-driven services into their own branded product portfolio. Besides the fact that all services are hosted at Almira Labs’ cloud, eliminating high up-front investment in infrastructure, clients also get access to low-cost services which are accessible to 100% of their customer base. Therefore, telecom operators and service integrators gain significant added value along with satisfying different client needs. By strengthening their clients’ loyalty, they have the ability to really differentiate their offerings, as well as tap into additional sources of revenue.
The BrainPhone Store offers a free API platform to allow application developers to start building their own phone services by putting together simple pre-programmed components, like Voice, Text, Video or SMS, for a continuously growing service suite. Applications are built on Java, eliminating the need for developers to learn new languages.
Additionally, developers can start programming entirely new services from scratch and sell their new services directly on the BrainPhone Store marketplace to all of Almira Labs clients, businesses and end customers. This business model, which is profitable for both parties, encourages developers, who help with expanding BrainPhone Store services catalog.